Led concept and creative production for a multi-channel campaign that transformed a complex technical product launch into a warm, whimsical, and memorable brand experience. Developed a board game theme with hand-drawn Portland landmark illustrations within PGE's brand system, applied consistently across direct mail, landing page, display, social, and email. Used a phased approach to merge the unique Customer Dashboard campaign creative with the overall PGE brand.

Concepted and produced two short-form video ads using an interactive quiz format designed to hook viewers within the first 2 seconds. Handled everything from storyboarding and b-roll curation to motion graphics, editing, and music selection. The Energy Vampires spot became the most-watched video on PGE's YouTube channel, and the campaign measurably improved customer survey scores around bill-saving education.

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Trivia Time Energy Vampires

Trivia Time Thermostat

Audited a fragmented collection of solar education pages on PGE's website and identified 3 distinct customer journeys. Redesigned the experience into a structured interactive hub built in Ceros — making a technically complex, intimidating process feel clear and actionable. Post-launch surveys showed customers could easily navigate the site, quickly find the information they needed, and felt confident knowing their next steps.

Packaging concept featuring original typeface design, illustration and hand lettering.  

Someone tried to scam me with this fake business so I used it to learn UI design. Added Figma to my toolkit and made something fun. Saint's Barbershop is a case study for a hair salon catering to and celebrating the queer and trans experience.

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Main concepts used for these designs:

• Refined taste

• Sophisticated, not extravagant

• Pay homage to old world wine making with a modern edge

• Authoritative and knowledgeable without being boastful

• Knows when to break the rules

• Approachable

• Open & playful, not childish

• Intentional and insightful

• Easy-going but particular when it matters

• Hand written style implying a relationship beyond just business

Logo type and logo mark design for an online vintage 90’s street/skate/sport clothing store in Portland, OR.

Print and digital designs for individual stores, conventions and social media campaigns.