Graphic Design & Illustration
Led concept and creative production for a multi-channel campaign that transformed a complex technical product launch into a warm, whimsical, and memorable brand experience. Developed a board game theme with hand-drawn Portland landmark illustrations within PGE's brand system, applied consistently across direct mail, landing page, display, social, and email. Used a phased approach to merge the unique Customer Dashboard campaign creative with the overall PGE brand.
Concepted and produced two short-form video ads using an interactive quiz format designed to hook viewers within the first 2 seconds. Handled everything from storyboarding and b-roll curation to motion graphics, editing, and music selection. The Energy Vampires spot became the most-watched video on PGE's YouTube channel, and the campaign measurably improved customer survey scores around bill-saving education.
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Someone tried to scam me with a fake business. I turned it into a Figma deep-dive. Saint's Barbershop is a mobile app case study for a queer and trans-owned hair salon — covering everything from login flows and appointment booking to billing and beyond.
A self-initiated concept for a Portland-based Japanese mochi brand. I designed the logo, a custom typeface, hand lettered the product names, and created the mochi illustrations — bringing it all together across packaging, hang tags, and brand collateral.
Audited a fragmented collection of solar education pages on PGE's website and identified 3 distinct customer journeys. Redesigned the experience into a structured interactive hub built in Ceros — making a technically complex, intimidating process feel clear and actionable. Post-launch surveys showed customers could easily navigate the site, quickly find the information they needed, and felt confident knowing their next steps.
Album cover design for Matt Sazima, an award-winning jazz pianist based in Portland. The brief was open-ended — I developed the concept, illustration style, type treatment, and final art direction independently.
A collection of motion and display work for PGE — animated display ads, social assets, and campaign GIFs. Motion is where I think about timing the way I think about composition: every frame is a decision.
Two logo concepts for a wine brand that knows when to follow the rules and when to break them. Refined without being stiff, approachable without being casual — both concepts lean into hand-lettered warmth to suggest a brand built on relationships, not just reputation.
Logo and mark design for a Portland-based online vintage shop specializing in 90s street, skate, and sport. Bold, graphic, and unapologetically nostalgic — built to hold its own on a hang tag or an Instagram grid.
Personal illustration work that lives closest to my fine art roots. Hand-drawn, texture-forward, and unapologetically analog — the kind of thing that ends up on a wall or a tote bag. Some I made to test a new material or technique and some are just for fun.
From counter cards to window clings, loyalty programs to franchise expos — eight-plus years of designing across every touchpoint for regional food brands taught me how to move fast, stay on-brand, and make it work in the real world.
Designed for crowdfunding and social promotion before the film was fully cast — which meant the visuals had to do the storytelling before the story was finished. Created the concept and worked primarily in photoshop to execute the prism and type treatments.
Hand drawn illustrations for a children’s storybook.
