Graphic Design & Illustration
Led concept and creative production for a multi-channel campaign that transformed a complex technical product launch into a warm, whimsical, and memorable brand experience. Developed a board game theme with hand-drawn Portland landmark illustrations within PGE's brand system, applied consistently across direct mail, landing page, display, social, and email. Used a phased approach to merge the unique Customer Dashboard campaign creative with the overall PGE brand.
Concepted and produced two short-form video ads using an interactive quiz format designed to hook viewers within the first 2 seconds. Handled everything from storyboarding and b-roll curation to motion graphics, editing, and music selection. The Energy Vampires spot became the most-watched video on PGE's YouTube channel, and the campaign measurably improved customer survey scores around bill-saving education.
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Audited a fragmented collection of solar education pages on PGE's website and identified 3 distinct customer journeys. Redesigned the experience into a structured interactive hub built in Ceros — making a technically complex, intimidating process feel clear and actionable. Post-launch surveys showed customers could easily navigate the site, quickly find the information they needed, and felt confident knowing their next steps.
A self-initiated concept for a Portland-based Japanese mochi brand. I designed the logo, a custom typeface, hand lettered the product names, and created the mochi illustrations — bringing it all together across packaging, hang tags, and brand collateral.
Someone tried to scam me with a fake business. I turned it into a Figma deep-dive. Saint's Barbershop is a mobile app case study for a queer and trans-owned hair salon — covering everything from login flows and appointment booking to billing and beyond.
Two logo concepts for a wine brand that knows when to follow the rules and when to break them. Refined without being stiff, approachable without being casual — both concepts lean into hand-lettered warmth to suggest a brand built on relationships, not just reputation.
Logo and mark design for a Portland-based online vintage shop specializing in 90s street, skate, and sport. Bold, graphic, and unapologetically nostalgic — built to hold its own on a hang tag or an Instagram grid.
From counter cards to window clings, loyalty programs to franchise expos — eight-plus years of designing across every touchpoint for regional food brands taught me how to move fast, stay on-brand, and make it work in the real world.
